Chloe Finch
Writer | Content Strategist
Writer and content strategist, specializing in B2B strategic communications, advertising copywriting, culture writing, and reporting.
culturenext2022.byspotify.com
Culture Next 2022: Spotify Advertising's Annual Gen Z Trend Report
Culture Next is Spotify's annual exploration of how Gen Z and millennials are shaping audio streaming and culture at large.
eMarketer
The evolution of podcast advertising: What’s next for marketers? | Sponsored Content
If you remember what old-school banner ads looked like in the 1990s, you know that digital advertising has come a long way. From the early days of display ads to viewability standards for video, growth in digital ad spend has always been driven by the ability to reach specific audiences—and to measure the efficacy of the ads they see.
Audio advertising, however, has been a different story. Until recently, podcasts accounted for a small fraction of overall digital ad spend. But new data from e...
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Why streaming audio should star in your next Entertainment campaign
While you might not be purchasing any CD soundtracks these days, digital audio streaming is giving entertainment fans new ways of engaging with the latest movies and TV shows.
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The future of digital audio advertising is interactive
Spotify is breaking new ground in the world of interactive audio, with fewer barriers to entry for creators, more engaging features for users, and more paths to success for advertisers. Learn more about what this means for podcast advertisers.
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Why Spotify ads are more likely to hold people’s attention
New research from dentsu International’s Attention Economy series found that Spotify ads are more effective at holding peoples’ attention compared to other platforms.
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Turn podcast listeners into customers with CTA cards
Product announcement for CTA cards, an interactive podcast ad product only on Spotify.
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How self-serve advertisers and local businesses can get in the game
Sports and digital audio go together like Sunday football and hot wings. After all, what’s the Big Game without a pre-party playlist or your favorite sports podcast’s post-game recap? On Spotify, we understand all the ways sports fans come together to soundtrack the moment — from kick-off to the final touchdown and beyond.
Here’s what advertisers need to know about how sports fans are streaming on Spotify.
US Football Fans on Spotify are 35% more likely to stream Spotify via connected speaker...
culturenext.byspotify.com
Get our 2021 Culture Next report.
Edited + contributed copy to Culture Next vol. 3, Spotify's annual report on streaming trends being shaped by Gen Zs and millennials — including white paper download, print book, microsite copy, and ads.spotify website copy.
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Now streaming: Culture Next, the podcast
Article announcing the launch of a new podcast from Spotify
Bon Appétit Magazine
How the Women of Bleached Eat On Tour
For any musician without Rihanna-level personal catering, finding the right food to fuel cross-country tours and late-night shows can be a challenge. For the women of LA-based punk band Bleached, that’s an understatement. Bassist Micayla Grace is vegetarian, guitarist Jessie Clavin avoids gluten, and lead singer Jennifer Clavin (she and Jessie are sisters) has Type 1 diabetes. If you’re having trouble thinking of a single meal they could all share, imagine having to dream up three meals a day...
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Casting voiceover artists? Learn how to make inclusive choices
A Q&A with voice actor and author Joan Baker, and Emmy Award-winning producer and director Rudy Gaskins — the husband-and-wife team who founded the Society of Voice Arts and Sciences
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Now streaming: A Song for Every CMO, only on Spotify
Q&A with Spotify's Global Director of Enterprise Marketing on a new campaign launch from Spotify Advertising
Quartz
These images illustrate the future of autonomous vehicles — Quartz
These images illustrate the future of autonomous ve...
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Traveling to 1969 with Sony Pictures
Music plays a leading role in each of Quentin Tarantino’s films — especially his masterpiece, Once Upon a Time...In Hollywood. We teamed up with Sony Pictures to immerse fans in Tarantino’s world, with a far-out custom experience on Spotify.
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Exploring earth with the BBC
The furthest reaches of our planet don’t just look different. They sound different, too. Spotify and the BBC teamed up to give listeners a journey around the world, while championing a message of conservation. No passport required.